Unleash the marketing monster within you
I've been in the marketing world for years. I’ve contributed to the development of many brands. I reached target customers and made them feel, "I must buy this product." Sometimes the product was real estate, other times a tractor, sometimes artichokes, sometimes beef sausage, sometimes a cold storage warehouse, and sometimes the lighting of a skyscraper...
For all these endeavors, I made plans, developed strategies, worked with many teams, and performed countless maneuvers. In every case, there is always a buyer whose product and behavior we are trying to influence. It's very much like life itself. Marketing is not just about the business world. We use marketing in almost every step we take, we just aren't aware of it. For example, don’t we use tactics to win over someone we like, and don’t we fight with competitors? The greatest marketing gurus, politicians, promote their ideas and promises. They want the target audience to see their messages and desire their products.
A person or organization’s success has always been directly proportional to the value they place on modern marketing. Marketing builds the future of a brand. It invests in the sustainable success of tomorrow, today. However, this process requires a comprehensive and strategic approach. Sometimes, you have to transform into a monster.
Imagine a shoe store. The job of sales is to charm and convince customers who walk into the store with sweet and expert communication, ultimately selling them the shoes. Marketing, on the other hand, ensures that the highest-quality customers walk through the store's doors—even if they’ve never passed by the area before.
The primary goal of marketing is to create a desire to purchase within the customer. This is achieved through specific processes: first, identifying and locating the customer, then ensuring the customer becomes aware of the brand, takes an interest in it, and develops a strong desire for it. That desire should be so compelling that the customer becomes an advocate for the brand, promoting it to others.
Acquiring new customers is expensive. Effectively managing existing customers is the most economical and impactful marketing strategy.
You can't manage the customers you touch without recording, segmenting, and measuring them.
4o